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Toto Wolff Set to Divest Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking achievements in F1

Toto Wolff is engaged in final negotiations to sell part of his ownership stake in the Mercedes F1 outfit.

The deal estimates the Mercedes team at £4.6 billion – an unprecedented figure for an F1 team – following the McLaren team were valued at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who owns a 33% stake of the Mercedes F1 operation, would sell a shareholding in the region of five percent.

The 53-year-old would stay on as team principal and CEO if the sale goes through.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes and chemicals giant Ineos, who both hold a third of the enterprise.

An official representative stated: "We will be making no comment on this. The governance of Mercedes F1 will remain unchanged, and each shareholder are fully committed to the ongoing success of Mercedes-Benz in F1."

Valuation Growth

The deal signifies a substantial rise in value of the Mercedes team after Ineos bought its share for £208 million in 2022.

The rise reflects the expansion in valuations of Formula 1 outfits recently due to the growing popularity of Formula 1 around the world.

This was also seen in the success of the F1 movie starring Brad Pitt, which was released last summer and has grossed more than $630m (£458m) at cinemas worldwide.

The film represents Pitt's most successful movie and the most successful sports film to date.

Present Standings

Mercedes are runner-up in the team standings, behind McLaren Racing, with three Grands Prix left in the current championship.

Their lead driver George Russell has secured victory in 2 of the 21 races this year and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a record eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

The writer

John West

A seasoned gaming analyst with over a decade of experience in the UK casino industry, specializing in strategy and fair play.

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